MDC Root Cellar active
The quiet brand behind mdcrootcellar.com, home of the beet keeper. Root-cellar identity: parchment grounds, beet-skin maroon primary, stamp shadows, Young Serif / Alegreya / Space Mono. Full design system mirrored under system/.
beet #5F2B3E on parchment #F1E8D4; crops: sage #61704B, carrot #A05B26, amber #D9AE5F, dusk #5D7183, clay #A6432F; ink #251A13
Brand brief (Markdown) · Design-system README (canonical written guide) · Square avatar, beet ground (512px PNG; alternate) · Square avatar, parchment ground (512px PNG; use for Google Business) · Field-horizon illustration (landing hero SVG) · One-color mark for dark grounds (SVG) · One-color mark for light grounds (SVG) · Primary mark (beet + sage SVG) · Design-system manifest (components, cards, tokens; JSON) · Complete file listing of system/ · Style guide page (static HTML, no JS required) · mdcrootcellar.com landing page kit (browser page, JS-rendered) · Claude skill instructions for designing with this brand · Global stylesheet entry (imports tokens + base + components) · Canonical color tokens (CSS custom properties) · Design tokens (W3C DTCG 2023 draft JSON: hex color strings, px dimension strings) · JSON
